Our History

Thank you for sharing your dinner table with us

Nearly twenty years ago a group of 4th generation Maine potato farmers had a vision that would create jobs, business opportunities, and a brighter future for the young people of Aroostook County. In 1997 they built a new state-of-the-art potato processing facility that transformed the thousands of acres of potatoes grown in the region from a commodity to a refrigerated ready-to-cook product.

The brand, then called Naturally Potatoes, started with cut potatoes, but with an investment from the Libra Foundation and the help of Bill Haggett, Naturally Potatoes’ new CEO, within 2 years the company added a line of mashed potatoes, which were in higher demand.

In 2004, a national potato processing business expressed interest in entering the refrigerated potato market and bought Naturally Potatoes the following year. Five years later the Libra Foundation, Bill Haggett and founder Rodney McCrum bought the company back and incorporated as Pineland Farms Potato Company, Inc. (PFPC), which has been growing steadily ever since.

In addition to contracting processing potatoes from many family-owned farms, PFPC purchased it’s own farming operation in 2012 and became a vertically integrated business.

In an effort to diversify the company’s product offerings, PFPC purchased the Pineland Farms Creamery, which produces a line of award-winning cheeses, from the Libra Foundation in 2013.


Through innovation and dedication Pineland Farms Potato Company, Inc. has grown into a premiere supplier of refrigerated potato products.